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Marking the development of high fidelity – or hi-fi – technology, the black bases made audio units look denser and more compact thereby illustrating their technical strength. Rams was also able to seal the units with unobtrusive elongated and rounded aluminium strips, rather than screws. He then enlarged the knobs and switches of the units to suit the darker palette. Black dominated consumer electronics design for the next thirty years.
Discover the 10 principles of Good Design by Dieter Rams
It doesn’t need anything new, there is no obsolescence - it doesn’t dominate or take over. At Brown, we have been motivated by a desire to better serve our clients since 1976, gracing their homes with the style, sophistication, elegance and warmth that captures the essence of those who live in them. Being a family-owned firm, we understand the value of establishing relationships with our clients, and we embrace the opportunities we have to create their dream homes.
Designer of the Year Pencil
The German electronics company Braun was founded 102 years ago and has been owned Procter & Gamble, the umbrella company of Old Spice, Head & Shoulders and Ariel, since 2005. Care and accuracy in the design process show respect towards the consumer. It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
Less and More: The Design Ethos of Dieter Rams
It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it. Technological development is always offering new opportunities for innovative design.
Color was used extremely sparingly and, if at all, only to provide information. This hyper-clean design language was intended to reflect the high sound quality. But while essays, theses, and documentaries have explored Braun's philosophy in granular detail, nothing paints a fuller picture than taking a magnifying glass to the physical products themselves.
During those formative years Rams absorbed his grandfather’s ways of thinking about work and craft, which Rams credited as being extremely influential for his own development as a designer. In 1947, at sixteen years of age, Rams began a course in Interior Design at the newly reopened Handwerker Kunstgewerbe Schule, in Wiesbaden. However, after only two semesters, he interrupted his studies for a three-year carpentry apprenticeship.
Terra AI "compass" enables users to take phone-free walks
Rams wrote his account of his early years at Braun in an open letter to Erwin Braun in 1979. In the letter, he details his introduction to design and his experience working among talented and engaging people at Braun. Initially Rams worked on a number of different projects for the company, from being involved on a project for a new showroom pavilion for the medical department, to working on Erwin Braun’s own house in Königstein. During this time he got an in depth understanding of how the company operated, developing good relationship with the various teams at Braun. Formative YearsDieter Rams was born in Wiesbaden, Germany, in 1932. As a teenager he loved to watch his grandfather who worked as a carpenter.
Braun's Good Design Masterclass explores "simple design" - Dezeen
Braun's Good Design Masterclass explores "simple design".
Posted: Wed, 23 Jun 2021 07:00:00 GMT [source]
In the year punk flipped the future of music on its head, this pocket calculator was doing the same thing in the design world. Even if you haven’t used one of these, you have certainly seen its influence in the icon for the calculator app on your phone. You just have to look at this shaver next to any of its contemporaries to see how revolutionary its design was in 1962. User comfort is prioritised in Series 9 thanks to a number of technological breakthroughs, including SynchroSonic cutting system technology, which reads beard density and automatically adapts the motor output accordingly, 160 times a minute.
Braun Announces Winners of 21st Edition of the BraunPrize International Design Competition, Celebrating Good ... - Business Wire
Braun Announces Winners of 21st Edition of the BraunPrize International Design Competition, Celebrating Good ....
Posted: Thu, 18 Nov 2021 08:00:00 GMT [source]
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Other designers who worked in Braun's design department include Gerd Alfred Muller,[26] Reinhold Weiss, Richard Fischer, Robert Oberheim, Florian Seiffert, Hartwig Kahlcke, Herbert Hirche, Fritz Eichler, and Ludwig Littmann. One of Germany’s most important and the world’s best known industrial designers. Dieter Rams’ (1) work has an outstanding quality which distinguishes it from the vast majority of industrial design of the entire 20th Century. His products are designed to be timeless, highly functional and pure in its aesthetics.
By the mid-1960s, Rams’ design style was regarded as the apogee of modernity. Proper design in a time when electronic items were big, clunky, and show-offish. Until 1995, Dieter Rams continued to innovate, releasing hit after hit, gradually changing the way we design, use, and perceive household products.
He was also the BraunPrize jury chairman between 1996 and 2009 (4). During his leadership, Schneider and the brand tried to break away from the very defined and ‘tight’ design style that Dieter Rams had determined. It was an experimental phase that was also trying to reconcile the needs of wider cultural contexts in a world that was becoming more and more global. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.
The finishing touch was the tip-to-stop function which allowed the user to turn off the alarm simply by tipping the clock backward. This removed the need for a big snooze button, freeing space for a pared-back finish. As the long name suggests, the Braun TS 45 L 450 TG 60 is actually three distinct products fitted together.
Even its latest products like handheld shavers, minimal watches, and high-end speak systems rely on its unwavering design values. The German brand continues to break boundaries, working at the leading edge of innovation with its electronics and visual character. Despite its retrospective nature, Braun's 100th anniversary has, if anything, got us more excited about what the company has in store for the future. At Braun, our consumers come first and foremost in everything we do. Our starting point is how men and women experience Braun products, and we are continuously searching for ideas that improve their daily lives.Our research facility in Kronberg is equipped with bathrooms so we can realistically recreate what happens in everyday homes.
Without even knowing, you probably own either a Braun product or a product inspired by it. Your electric toothbrush, most likely, and your electric shaver, too. Then your blender probably owes something to the German manufacturers. Check the calculator app on your phone — it's inspired by the 1977 Braun ET 33 calculator (more on that later). Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.
BraunFounded in Frankfurt in 1921 by the engineer Max Braun, the company had soon gained a sound reputation for engineering and for developing new products, including electric shavers, kitchen utensils and the first combined radio and record player. After Max’s death in 1951, his sons Artur and Erwin Braun took charge and repositioned Braun to benefit from the expansion of the post-war consumer electronics market. It was a time of rapid technological change when manufacturers were harnessing the engineering advances made in the defence industry during World War II to develop new electronic products for consumers. The Braun brothers continued with the production of radio and phone sets, shavers and kitchen utensils initiated by their father. However, having realised that the styling of their products needed to become more sophisticated, in 1954 they asked the tutors of the recently founded Hochschule für Gestaltung (Ulm School of Design) to advise them on product design.
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